China Pacific Insurance Leads the Way in Providing Responsible and Caring Insurance Services
China Pacific Insurance (Group) Co. Ltd (CPIC) has become a leader in the insurance industry in China. Its core values of “integrity, prudence, excellence, and win-win innovation” have helped it to establish an excellent brand image in the Chinese insurance industry, and it has been widely recognised by the public and the market. CPIC provides customers with high-quality insurance services and has responded to emergency events quickly, fulfilled its social responsibilities, and actively responded to the government’s call to improve the employment environment for migrant workers.
CPIC has developed a set of standardized emergency response plans for public emergency events through many years of experience in the response and disposal of emergency events. In March 2022, a Boeing 737 passenger jetliner carrying 133 people crashed in the mountain forest near Shentangbiao, Molang Village, Langnan Town, Teng County, Wuzhou City, Guangxi Zhuang Autonomous Region, and triggered a mountain fire. After receiving the news, CPIC lost no time in launching its emergency response mechanism and established a work leading group for accident emergency response. The company’s branch offices in Guangxi, Yunnan and Guangdong province were coordinated to respond to the emergency, and the claim service personnel took turns to be on duty for 24 hours to accept customers’ demands such as inquiries and filing claims. The first payment of compensation was completed on March 29, 2022, and the compensation payment of all seven customers was completed on May 20, 2022, with a total compensation amount of more than RMB7.80 million.
In terms of property and casualty insurance (P/C), CPIC has actively responded to the government’s call to provide insurance solutions for the government’s efforts to improve the employment environment for migrant workers and protect their legal rights and interests. The company launched a migrant workers payment guarantee insurance to provide wage protection for migrant workers in construction projects. In 2021 to 2022, CPIC P/C Guangdong Branch paid out a total of more than RMB15 million to guarantee the payment of migrant workers’ wages and resolved the defaulted wage issues for more than 1,000 workers.
CPIC has also been focusing on enhancing education for financial consumers to improve their financial literacy and risk prevention capability. The company has launched the “CPIC Service Officer” system, building a four-level management system of service officers with customers as its core. In order to strengthen the leading role of service officers at all levels in consumer protection, the company has planned theme activities of “Consumer Protection Introduced by Service Officer”, with more than 900 CPIC service officers nationwide deeply into the front line to provide service and financial knowledge popularization for customers.
China Pacific Insurance (Group) Co. Ltd (CPIC) has become a leader in the Chinese insurance industry due to its commitment to providing high-quality insurance services, fulfilling social responsibilities, and actively responding to the government’s call to improve the employment environment for migrant workers. The company has also been focusing on enhancing education for financial consumers to improve their financial literacy and risk prevention capability. CPIC’s efforts have not only fulfilled its insurance promises but have also embodied the service concept of “Responsible, Smart, and Caring”.