Sex Aids Most Purchased Online Items by Drunken UK Shoppers

UK shoppers appear to be fuelled by Dutch courage after sex aids came second in the list of most purchased online items after a night out, according to new research from leading consumer delivery specialist Hermes.

In comparison, the alcohol-fuelled purchase of sex aids in Germany and Russia ranked only fourth and sixth respectively, with computer equipment, phones, jewellery and books positioned higher. Across the three countries, clothes were the number one item that revellers sought after returning home.

The findings are drawn from The International Online Shopping Survey 2013, commissioned by Hermes, which for the first time includes 1,000 responses from consumers in both Russia and Germany, in addition to 1,000 in the UK.

According to respondents, an ice cream maker, a Japanese sex doll and maternity clothes by a non-pregnant shopper were among the oddest goods purchased – and with both the party season and Cyber Monday fast approaching, there could be some comical anecdotes to share come Christmas morning.

In the UK, computer equipment/mobiles, CDs/DVDs and books made up the top five items purchased after a night out.

When asked about their top purchasing mistakes when intoxicated, shoppers said that overpaying for the item was their most common error. Ordering the wrong quantity or size ranked number two, while buying impractical items came in at three. Erratic bidding on eBay and completely forgetting about a purchase until it was delivered also made the list.

Gary Winter, Sales and Marketing Director, Hermes, said: “It is important for people to be careful when shopping online after a few drinks. Our couriers have reported back countless times that they handed over parcels to customers who had no idea what the product was, or even where it was ordered from.”

myHermes will be giving online shoppers the chance to win a host of prizes in the lead up to Christmas, including a Mini Cooper Convertible. Shoppers ordering delivery through from 30 November to 23 December will be added to a prize draw. Daily prizes are up for grabs throughout December, as well as shopping vouchers and the Mini. For full terms and conditions, visit the myHermes website. is a B2B online publication for the UK business community.
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