Trinity Business School, one of the world’s top-ranked business schools, has appointed Professor Laurent Muzellec as its new Dean. Professor Muzellec takes over from Professor Andrew Burke, who led the school since 2015, and completed the maximum of two consecutive terms as Dean.
Professor Muzellec joined Trinity Business School in 2004, and during his time, he made significant contributions to the development of the school. He set up the Centre for Digital Business and Analytics and established the Masters in Digital Marketing Strategy. Before joining Trinity, Muzellec worked at UCD Smurfit and the ESSCA School of Management. His research on digital business models, social media, and brand management has been featured in many international leading publications. Recently, he co-authored “Digital Business Models: The New Value Creation and Capture Mechanisms of the 21st Century.”
Trinity Business School grew rapidly during Professor Burke’s time as Dean, close to three times its original size. The school saw the development of a new €80M state-of-the-art, eco-friendly building, the obtainment of Triple Accreditation, and the expansion of Trinity’s educational offering. It also ranked fourth in the world for gender equality by The Economist and secured Athena SWAN Accreditation.
In his new role, Professor Muzellec will continue to implement the School’s strategy ‘Transforming Business for Good,’ with a particular focus on social inclusion and enhancing student experience through more flexible and innovative methods of learning and a modern curriculum.
Professor Muzellec said, “It is with great enthusiasm that I take on these new responsibilities. The School’s commitment to the mission of ‘Transforming Business for Good’ will raise the bar in the business education community towards making bigger, bolder commitments towards tackling climate change. Our reputation, brand and distinctiveness as a university-based Business School provides us with a great advantage. Our tradition of providing a research-led and modern education, that engages with business and society, provides a solid foundation to continue our ambitious development in Ireland and internationally.”
Trinity Business School is committed to shaping the future of business by promoting excellence in research and teaching. The School is home to over 2,000 students and 100 faculty members who work together to transform business education, offering innovative and impactful programs that make a real difference in the world. With its unique blend of academic rigor and real-world relevance, Trinity Business School is at the forefront of business education in Ireland and globally.
Trinity College Dublin was founded in 1592 and is ranked as the number one university in Ireland, according to the QS World University Rankings. It has been educating students for over 400 years and has a reputation for excellence in teaching, research, and innovation. Trinity’s stunning campus is located in the heart of Dublin, offering students a unique and inspiring learning environment.
The appointment of Professor Muzellec signals an exciting new era for Trinity Business School, and under his leadership, the school will continue to thrive and lead the way in business education.