ASICS Corporation, a Japanese sporting goods company, has joined “Vision 2045,” a documentary series led by TBD Media Group in support of the United Nations and published in The Economist. The documentary aims to inspire businesses and individuals to take collective action towards a better future for all. ASICS was selected to represent the sportswear segment and emphasized the importance of reducing environmental footprint to protect the earth for future generations to take part in sports.
The documentary highlights that society is facing significant environmental challenges that will affect participation in sports, such as the risk to the athlete’s health from the heat, restrictions on people to play outside, shorter game time, limited audience for sports, and so on. Therefore, it is essential to protect a healthy planet for people to play on, as ASICS stands for “Anima Sana In Corpore Sano,” a Sound Mind in a Sound Body. The company believes that exercise has a positive impact on mental wellbeing.
ASICS has set an ambitious goal of reducing 63% greenhouse gas emissions across its value chain by 2030 (2015 baseline) and using 100% renewable energy across business facilities. By 2050, the company is aiming to achieve net-zero. To achieve these goals, ASICS encourages suppliers to align with its targets, maintain earth temperature rise within 1.5℃, and shift to renewable energy.
The documentary includes interviews with Yasuhito Hirota, President, CEO and COO, Representative Director of ASICS, discussing the company’s heritage, philosophy, vision, and sustainability goals.
ASICS is a Japanese sporting goods company founded by Kihachiro Onitsuka in 1949, with the goal of contributing to nurturing youth and the development of society through sports. The company believes that the value of sports extends beyond the field of play and is a powerful tool for personal development and social change.
The company’s CSR and sustainability activities are based on its philosophy, “sound mind, sound body,” and aim to create value for all stakeholders while reducing its environmental impact. ASICS is committed to sustainable growth, and its long-term sustainability goals align with the United Nations Sustainable Development Goals (SDGs).
TBD Media Group, an international, purpose-driven media developer, helps businesses, organizations, and governments tell their brand stories in a human and direct way. The group aims to contribute to the achievement of the United Nations’ SDGs through its storytelling approach.
ASICS’s participation in the “Vision 2045” documentary series is a testament to its commitment to sustainability and promoting a better future for all. The company recognizes that its business activities have an impact on the environment, and it is essential to take action to reduce its environmental footprint. ASICS’s ambitious sustainability goals and initiatives demonstrate its commitment to sustainable growth, and its efforts are contributing to the achievement of the United Nations’ SDGs.