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“Quitting Smoking”

ASA Kicks Butt and bans Nicolites e-cigarettes advert

e-cigarettes company Nicolites has responded to the ASA’s decision to ban the company’s ‘Kicks Butt’ advertising campaign. Nicolites Managing Director Nikhil Nathwani said the company has always worked alongside the ASA to ensure its advertising complied with regulations and would continue to do so. However, he denied that the ‘Kicks Butt’ …