Premier Inn reveals UK’s obsession with mobile phones is ruining sleep routines

Premier Inn reveals UK’s obsession with mobile phones is ruining sleep
routines………………

A Premier Inn study* has revealed six million Brits admit they sleep with
their mobile phone.

Research carried out by the UK’s best value hotel chain, has found that one
in five (20%) of the nation keep their phone in their bed, or even under
their pillow, every single night, to ensure they don’t miss a single text
message or email.

Such is the nation’s obsession with their smartphone that half (50%) of the
2,000 adults questioned admit that looking at their phone is the very last
thing they do in the evening, and the first thing they do when they wake.

The mobile phone has now become such a regular fixture in our bedtime
routine that it takes until 10:58pm for the average Brit to relinquish their
device.  Worryingly, one in five adults (21%) admit to regularly waking in
the morning with their smartphone still glued to their hand, and a third
(32%) claim they have ditched reading books in bed in favour of browsing the
internet, social networking and catching up on work emails instead.

A social media savvy 20% bid a virtual ‘goodnight’ to their friends and
followers on Facebook and Twitter when tucked up in bed, with a further 8%
acknowledging they are more likely to say goodnight to their online pals
than their own partners that sleep by their side.

Although the nation may be smitten with their smartphones, the addiction to
mobile technology appears to be having an adverse effect on love lives, with
one in five (20%) Brits admitting they frequently row with their partner
over how much time they spend on their phone while in bed.  Almost one in
three (32%) deemed using a mobile in bed anti-social.

Mark Fells Director of Digital at Premier Inn said: “In the last five years
owning a smartphone has become common place for most adults and we all love
the freedom and accessibility that technology allows us to have.

“However, with almost half of those surveyed struggling to take their mind
off what they have read on their mobile, and a huge 69% receiving late night
e-mails and text messages from work colleagues and their boss, it appears we
need to learn to ‘switch off’ when it comes to our bedtime routines.

“Relaxing and from the day’s activities is crucial to a good night’s sleep,
which is why we have introduced a phone sitting service at a selection of
Premier Inn’s cheap hotels across the country. We’ll keep your phone secure
in a locked safe overnight and even arrange a wake-up call at your desired
time to make sure you don’t oversleep.”

People can share their comments on bedtime routines at
www.facebook.com/premierinn.