When it comes to common complaints from frequent flyers, bad customer
service, poor transport links, inconvenient flight times and complicated
check in and arrival procedures are the worst culprits. Unless, according to
a new survey, you’re flying via Manchester airport, which is bucking the
trend by scoring high marks with passengers across all of these areas.
Airport parking specialists Purple Parking polled 2,000 frequent travellers
and found they were impressed with the airport’s customer service with 78%
of passengers finding staff friendly and 84% scoring highly on the ease of
check in. The results show that the airport staff, which reach over 19,000
in total, are doing a good job in ensuring a seamless travel experience for
the 22 million passengers or more that pass through Manchester Airport every
When it comes to arrivals the airport also fared well when rated against the
usual suspects on the flyers list of pet hates; 75% scored highly for
luggage reclaim, 82% for customs processes and 84% for transport links to
and from the airport.
The airport’s environment was also found pleasing with 75% of passengers
finding the interior decoration aesthetically appealing and 71% finding the
architecture visually pleasing. The majority of passengers found the airport
bright with only 6% finding it dark and dingy.
The positive feedback bodes well for the airport’s new ‘Fly Manchester’
campaign which aims to win back passengers from the airport’s catchment area
that currently travel by road or rail to fly through London airports, rather
than make use of routes operating from nearby Manchester airport. Whilst the
success of the campaign would see Manchester airport busier, the survey
indicates that the airport’s facilities and systems are well placed to deal
with extra passengers, an outcome that should help alleviate congestion
problems at London airports.
Purple Parking marketing and operations manager Oliver Inwards explains: “As
a company that is concerned with the start and end of the passenger’s
journey, we wanted to gain an overall picture of the travel experience of
the many passengers travelling through the airport. We take customer service
very seriously and are excited by the positive feedback on the airport. Our
services are designed with ease of travel in mind, from our convenient Meet
& Greet parking option to the in depth travel advice we provide on our
Purple Parking is celebrating the positive results with a competition for
holidaymakers to win a year’s worth of airport parking. To enter passengers
are asked to submit an ‘airport anecdote’: a happy experience they’ve had at
the airport, via the company’s website. To find out more and enter visit the
Manchester parking page here.