Female entrepreneurs are shown to be more active than men and receive more
backers per campaign and a higher average donation value, in fact raising
10.75% more money than male run campaigns.
The crowd sourcing platform Crowdcube celebrated their 2nd birthday last
week and the infographics they released, showed that only 10% of
entrepreneurs going for funding are women.
Sadly these female led campaigns are met with a shortage of female
investors, as despite women owning 49% of the wealth in Britain, they total
only 5% of the angel network in the UK, which is unfortunate as female
investors tend to invest more time in mentoring investees, which is
something a female-owned business would particularly appreciate
Ocky Olly founder Marilu Wren, who has recently launched her crowdfunding
pitch on Crowdcube, was pleased to note that research shows that although
women are less likely to ask for funding, when they do seek to raise funds
through the crowd, they have a high success rate in securing funding, with
approximately 41% of successful campaigns being led by women.
Based in Devon, Marilu is also encouraged by the statistic that the South
West received funding for the most projects after the South East, with
retail projects being the front runners when it comes to securing investment
over the last two years.
Ocky Olly’s first product is the Smocka, a practical and innovative play top
for pre-school children, that encourages them to play and learn outside.
Made of fleece with fun, digitally designed canvas trims, it’s ideal for
little explorers who like to collect things. The large pocket has a
waterproof lining which is perfect for conkers, leaves, shells and other
discovered treasures, whilst also protecting the garment as a pouch, once
the Smocka is folded down and turned inside out.
Having recently won a Best New Business Award 2013 from the Devon based
Women’s Development Unlimited, who provide training and support for business
women in the South West, Marilu is excited by this crowd sourcing investment
opportunity. She says “The needs of the child in the children’s clothing
market are often sacrificed in the name of fashion itself. Ocky Olly are
significantly different in our approach. We seamlessly engage all the
generations whilst producing high quality, innovative products for the
Ocky Olly have developed an ethical brand with a British pedigree and are
seeking to raise £150,000 through financing equity, to launch new products
and accelerate growth initially within the UK and then beyond, with a
proposal that also offers UK investors and business angels EIS Tax Relief.