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Is YOUR business age positive….?
With new Age Discrimination Laws scheduled to come
into effect this October, national high street
recruitment specialist, Westaff, is looking to help
equip local businesses with the knowledge required to
ensure their own employment practices align with the new
government plans…
Devised to rule out age discrimination, harassment
and victimisation within the workplace, the new
government legislation will see local businesses forced
to review their approach to hiring and firing staff.
The move is also supported by the TUC which has
claimed that a demographic time-bomb is building with a
rapidly aging – and growing - workforce being pushed
into early retirement.

Westaff’s Area Manager, Liz Robinson, confirmed that
the new legislation will be an excellent step forward
for both employers and workers whilst reinforcing a
strong message to businesses who may have previously
discounted potential employees purely on the criteria of
age:
“We need to dispel the myth that once a worker
reaches the age of 50, they are no longer an attractive
employee. The midlands has a pool of mature, yet highly
skilled, candidates who have found it difficult to find
employment in the area – especially those looking for
temporary work,” she says. “Equally, many local
businesses are finding it hard to unearth good
candidates and here we have a group of skilled
professionals that really want to work.”
“Additionally employment and employers alike are set
to benefit with positive impacts anticipated on
recruitment, pay, benefits, pensions and retirement
resulting from an extended working ‘life’ of employees.
It’s really a win – win situation - we just want to help
local businesses understand the skills and be open to
the opportunity.”
Westaff itself has been working to similar guidelines
since 2005 when it was awarded ‘age positive status’ a
Government and industry approved mark which denotes that
the receiving company does enforce strict age-positive
practices.
Robinson reinforces Westaff’s commitment to creating
a smooth transitional period for its clients and the
local business community in general:
“We aim to maintain and grow our position as the
local recruitment specialist of choice and, with
continued legislation unrolling in the employment
arena,” says Robinson. “We are pleased to help and
support local businesses evolve their recruitment
policies with enhanced service, information, support and
guidance – just call your local branch or drop in for a
chat.”
Hints and Tips from Westaff UK on how YOUR business
can embrace the new Age Discrimination Laws that come
into effect on the 1st October 2006:
1) Remember there is ‘direct’ discrimination and
‘indirect’ discrimination. ‘Direct’ discrimination is
where an individual is treated less favourably because
of age – so a job profile suggesting a candidate is
likely to be in his or her 30s would be directly
discriminatory. An example of ‘indirect discrimination
can be where a specific qualification or length of
previous employment required automatically excludes an
older person e.g. a qualification that has only been
available in very recent years.
2) Age is very deceptive visually. An individual
should not be treated differently because they look
particularly young, or indeed, particularly old.
3) Any application forms – or advertisements – should
have age related material removed from them as the
requirement to prove that age is NOT a deciding factor
in recruiting an individual will be essential.
4) Bear in mind what might constitute an age
‘related’ phrase – e.g. words such as: energetic,
vibrant, seasoned, or ‘mature for their age’ – may not
be appropriate for an employer to use.
5) An employer must no longer use any terminology
that states an employee’s Employment Contract
automatically ends when the employee reaches 65 as this
will amount to unfair dismissal. Instead, the employer
must write to the employee between 6 months and 1 year
prior to the proposed retirement date to inform them of
their intention to ‘retire’ that employee.
6) Finally, the age limit for bringing unfair
dismissal claims will be removed. Therefore, any
dismissal of an individual over 65 for reasons other
than retirement will now need to be carefully undertaken
in accordance with statutory dismissal and disciplinary
procedures.
To see what Westaff can do for you, please visit
www.westaff.co.uk
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