Innovative New Estate Agency Sales and CRM Tool Launched

London and Dublin; Thursday, 3 August, 2006: Estate agents are so busy that they are probably missing out on major additional new business opportunities due to a lack of accurate tracking of customer leads, properties and status. This was stated by Colm Mulcahy, chief executive of Enterprise CRM - a leading software development and consulting partner for salesforce.com - at the launch of a new Customer Relationship Management (CRM) product designed specifically for the estate agency market.

The new product 'Property CRM' requires no investment in hardware, software, or maintenance, as it is a hosted service provided on the Salesforce.com AppExchange platform. 'Property CRM' is billed on a monthly user basis, and therefore requires no major up front investment. All it requires is an Internet browser. Because of this it may be accessed remotely from any location, for example, to show a customer alternative properties on a laptop computer.

AppExchange from salesforce.com, the global leader in on-demand CRM, is the first online service for sharing business applications. 'Property CRM' is an on-demand property sales application, developed entirely on AppExchange by Enterprise CRM, the largest dedicated salesforce.com consultancy in Europe.

Because this is delivered on the AppExchange, estate agents now have the ability to' test drive' the application.

"The ability to automatically match properties and prospects takes a lot of the hard work out of the estate agency business and delivers major new sales potential at minimal input," commented Colm Mulcahy of Enterprise CRM.

"A big challenge for estate agents of all sizes is managing the lifecycle of disposals of a property. To fully exploit their business they need to keep track of, and easily access, prospect details so that when a property is sold valuable leads and interests are captured for future contact."

This is possible, and indeed simple, with 'Property CRM' which maintains a central database of all properties, leads and prospects rather than being dispersed in individual spreadsheets or salespeople's laptops.

Features of 'Property CRM' include:

QuickSearch - The ability to quickly search for all matching properties for a given requirement. When a new property comes in, a QuickSearch can be immediately carried out to identify any previous enquiries relating to a property of this type. Similarly, when a customer enquiry comes in, QuickSearch can be used to identify which available properties match these needs.

Google Map Integration - All properties can be mapped to Google Maps using an interactive map tab which allows various search criteria to be applied before displaying the properties. Users can click on each point on the map to see an image of the property and can click on the address to view all details.

Properties - Details about properties available for sale or rent including price, photos, size and specifications.

Property interests - This keeps track of purchaser and prospect interests and status covering data such as details sent, too expensive, no longer interested etc.

All the above are easily customisable by the estate agent to their individual drive' can also be accessed at www.appexchange.com