NLP Is Given A New Voice

· Daryll Scott launches challenging new business title - ‘Can We Start Again?: The Patterns of NLP Applied to Business Interactions’ – a definitive work in the world of personal training endorsed by the co-creator of NLP, Dr John Grinder

Daryll Scott, joint Managing Director of personal development consultancy, Noggin, recently launched his new business manual, Can We Start Again? – which is available now online.

To celebrate the release, Daryll held a prestigious launch event at the impressive conferencing centre at Davidson House, Reading, where Noggin is based. Over 50 of Noggin’s clients attended to share in Daryll’s success, boasting an impressive and diverse range of guests including household names such as: M&S, Baker Tilley, Honda, Microsoft and Symantec – to name but a few.

At the event, Daryll presented a lively, thought-provoking talk examining culture, behaviour and change, and outlining the concepts in his book - which are based on practical experiences with client companies - providing attendees the opportunity to see how the theories in his book have been applied in the 'real world'. This was followed by a probing question and answer session after which guests were invited to relax and reflect on what they had heard over a spot of wine tasting.

Daryll has been delighted with the reaction to his work: “It still seems strange that I’ve actually written a book, it happened almost by accident. I began writing articles as a response to a real requirement, and after some extremely positive feedback from practitioners and trainers of NLP, my incoherent ramblings evolved into a finished manuscript that is strongly endorsed by Dr. John Grinder. I happen to know that John hasn’t endorsed a book since the late 80s, so it has given me much more confidence in my work and credibility in the wider context that he has given the book his seal of approval. With John’s endorsement this could become one of the leading works on NLP worldwide.”

Dr Grinder is the co-creator of Neuro-Linguistic Programming (NLP) and the co-developer of New Code NLP Code. His work is documented in well over 1,000 other educational books on wide range of topics, as well as being the subject matter of well over 1,000 NLP public seminars hosted by specialist NLP Trainers, training over 20,000 people each year around the globe. Dr John Grinder has given a rare endorsement to Daryll’s work saying: “I judge Daryll's efforts to be very effective and I welcome his contribution to the growing movement to position New Code NLP in the business community and in the larger context.”

Daryll’s intriguing corporate guide has been written with two types of readers in mind:

· For newcomers to NLP it’s an accessible, practical, introductory text in the context of business, so that readers can put the patterns to use immediately.

For the NLP community, it’s a set of metaphors and natural examples that may help in communicating and utilising NLP in the context of business.

It provides a practical guide to the use of NLP in specific business contexts such as presentations, public speaking, and negotiation. It explains the "science" of NLP in layman's terms, supported with numerous examples and anecdotes, and provides an easy-to-use framework for development and implementation of the skills necessary to put NLP into practice. It is also impressively endorsed by one of the founding architects of NLP, Dr. John Grinder.

The book is divided into eight key focus areas: ‘Making a Connection’, ‘Body Language’, ‘Investigative Listening’, ‘Influential Speaking’, ‘Presentations’, ‘Negotiations’ and ‘Self Application’. It is a highly accessible work which teaches readers how they can adapt their behaviour, both verbal and non-verbal, to create an agreeable impact and gain influence over others so that their message gets heard.

Daryll continues: “My personal mission is to contribute to the further development of New Code NLP. There is a dogshit attached to the shoe of NLP and it will need to be cleaned up if NLP is to take its rightful place as a legitimate methodology for scientific endeavour. I hope that this book will go some way to readdressing the myths that surround the subject.”

Daryll’s style of coaching and consulting has been described as 'an iron fist in a velvet glove'. He has more than a decade of experience as a Managing Director, an NVQ5 in Strategic Management, a Trainer Certification in NLP, and ‘a handful of other qualifications’ as he modestly puts it, and his new work is set to become a definitive text in the world of personal development.

Daryll is the joint Managing Director of Noggin, which is based in Davidson House. He set up the company in 2005 with his colleague Ben Houghton. Its key role is to work with organisations and individuals to combine commercial knowledge and experience with applied psychological techniques to effect lasting personal development for individuals, teams and organisations.

Published through Management Books 2000, Daryll Scott’s ‘Can We Start Again?: The Patterns of NLP Applied to Business Interactions’ is available from the end of October online at: www.amazon.co.uk, www.play.com, www.bookshop.blackwell.co.uk and www.take2.co.za – amongst others, and will be retailing in high-street shops over the coming months.

www.mynoggin.co.uk