- Influential annual Superbrands® list reveals the strongest business-to-business brands for 2013
The British Chambers of Commerce (BCC) has been officially named as a Business Superbrand in an influential annual survey that identifies the UK’s strongest business-to-business brands. Independently co-ordinated by The Centre for Brand Analysis, the annual Business Superbrands survey considers thousands of brands that are judged by both an Expert Council and over 1,900 individual business professionals from across the UK.
The brands are assessed on three key criteria: quality, reliability, and distinction. In addition to being voted a Superbrand, the BCC came third in the Support Services (associations and accreditations) category, being the highest placed member organisation for businesses.
Dr Adam Marshall, Director of Policy and External Affairs at the BCC, said:
“We are delighted to have received this prestigious recognition as a UK Superbrand. Our Accredited Chamber Network is trusted by over 100,000 businesses to deliver support and services at the highest level to enable them to thrive in today’s economy. The strength of our brand is a direct result of our commitment to creating a better environment for the UK business community as a whole, giving them a voice at a local, regional and national level, and helping them trade internationally, via the hard work of our dedicated Chambers of Commerce on the ground.”